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For Immediate Release 9/28/07


The 4:8 Principle

Now a New York Times &
Wall Street Journal Bestseller!!!

Atlanta based life coach and author, Tommy Newberry, whose motto is to "Think Huge!", proves that positive thinking can result in great success! Newberry is not yet a household name, but within weeks of its release, his latest book, The 4:8 Principle (Tyndale House Publishers) has already made sales history, and has sent the publisher rushing back to press for their fourth printing to fulfill the demand.

It has been a runaway hit for the publisher. On September 12th, The 4:8 Principle reached the #1 spot on Amazon.com and Barnesandnoble.com, and last week, the book appeared at #4 on The Wall Street Journal Nonfiction bestseller list. This Sunday, September 30th, the book will debut at #3 on The New York Times Hardcover Advice/How-To list.

So what is the message of the book that seems to be resonating with so many individuals? The 4:8 Principle has a simple message: Joy is a choice and it's completely predictable.

Research indicates that the average person thinks approximately 50,000 thoughts per day. Each thought either moves us to our full potential, or away from it. Newberry believes that if we seek out and dwell on the positives in our lives, this is the true secret to vibrant health, satisfying relationships, and lasting fulfillment.

Newberry, who is the founder and head coach of The 1% Club, an organization dedicated to helping entrepreneurs and their families maximize their full potential, always believed his book was going to connect with the market.

"I've been teaching The 4:8 Principle for almost 16 years and I've witnessed individuals and marriages transformed using the simple, but deeply effective methods I write about in the book," says Newberry. "However, what has happened in the first two weeks since the book's launch on September 1st has certainly exceeded our already very high expectations".

Once Tyndale House Publishers saw the manuscript for The 4:8 Principle, they also knew the book had potential. "So many people are seeking joy and satisfaction in their life," says Maria Eriksen, senior marketing manager at Tyndale House Publishers. "The core of The 4:8 Principle is based on a passage from one of the world's most esteemed publications — the Bible.

Whether Christian or not, the concept of taking Biblical wisdom and using it to improve one's thought life is a sound practice regardless of religion", says Eriksen.

Tyndale House Publishers is considered to be one of the leading Christian publishing houses in the country. The 4:8 Principle will be the third title by Tyndale House that currently appears on The New York Times bestseller listing (Tony Dungy's Quiet Strength spent nine weeks on the Hardcover Non-Fiction list, and Karen Kingsbury's Summer is currently at #15 for Paperback Fiction).


Tommy is an Atlanta-based life coach and is available for interviews.

For booking, please contact:
Sharon Farnell - 212-593-6337 farnells@plannedtvarts.com
Peter Horan - 212-593-6439 horanp@plannedtvarts.com

 

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