Coaching for Life… Since 1991

 

I help high-performing entrepreneurs create margin, meaning, and momentum.



My Story

 

At twenty-five, I left my sales job to start my own coaching business—back when “coaching” wasn’t even a field yet. I had no idea what I was getting into, but I jumped anyway. Looking back, that moment taught me the power of what I now call the Start Before You’re Ready principle. 

Waiting until you feel prepared is often the surest way to never begin.

In the early nineties, I spent my days cold-calling offices Monday through Thursday and coaching clients on Fridays and Saturdays. After a few years, I gathered my one-on-one clients into a group I called The 1% Club. 

They became my marketing team, spreading the word to other high-achievers who shared their drive and values.

 

My Story

 

At twenty-five, I left my sales job to start my own coaching business—back when “coaching” wasn’t even a field yet. I had no idea what I was getting into, but I jumped anyway. Looking back, that moment taught me the power of what I now call the Start Before You’re Ready principle. 

Waiting until you feel prepared is often the surest way to never begin.

In the early nineties, I spent my days cold-calling offices Monday through Thursday and coaching clients on Fridays and Saturdays. After a few years, I gathered my one-on-one clients into a group I called The 1% Club. 

They became my marketing team, spreading the word to other high-achievers who shared their drive and values.

 

In 1994 I married Kristin. By the end of the next year, our first son, Ty—who now works alongside me—arrived. Two more boys followed, and the mix of family and entrepreneurship became the classroom that shaped nearly everything I teach today.

In 1997 I self-published Success Is Not an Accident and, thanks to strong word of mouth and an emerging platform called Amazon, sold over 100,000 copies. Two years later we launched the Couples Planning Retreat at Blackberry Farm in the foothills of the Smoky Mountains. 

Today, the Couples Planning Retreat, a luxurious and fun getaway for married couples, is stronger than ever, still helping husbands and wives reconnect, dream and live intentionally.

 

In 2007, The 4:8 Principle reached # 3 on The New York Times bestseller list. Success Is Not an Accident was updated and re-released the same year. Those books, now in a dozen languages, continue to shape leaders around the world. I’ve written five more since, and have coached entrepreneurs privately and through The 1% Club for more than thirty years.

During that time, I’ve watched my marriage strengthen and my boys grow into capable, independent men. I also served for over twenty-five years on the boards of publicly traded companies, refining my understanding of vision, strategy, and accountability.

After more than 10,000 private coaching sessions across dozens of industries, I’ve learned that the real battle isn’t in the marketplace—it’s in the mind and at home. Every ambitious entrepreneur faces the same temptation: one more late night, one more missed game, one more season half-present with the people who matter most.

That tension is what drives my work today—helping accomplished entrepreneurs create success that blesses, not burns out.

If this story resonates, and you’re ready for your next level, let’s talk about your goals.

What I’ve Learned About Success

 

#1

Success is intentional, not an accident.

It’s built through clarity, discipline, and faith-driven action. When you think clearly and act on purpose, what once felt impossible starts becoming predictable.

#2

Success is about stewardship, not entitlement.

Everything I have—my business, my health, my family—is a trust. Real success means multiplying what’s been entrusted to me, not assuming I’m owed anything.

#3

Success blesses others, not just myself.

The more I grow, the more I can serve. True success lifts families, teams, and communities. It’s never just personal—it’s meant to overflow.

Principles Matter Most

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